Biel, an exciting brand of conscious fashion using Irish Linen, is a collaboration between London based fashion stylist, Lorna McGee and Irish designer, Bridie Mullin.

Biel offers women fail safe, practical and timelessly classic pieces. A perfect stress free capsule wardrobe.

Both founders of Biel are immensely proud of their heritage in Irish Linen, an industry dating back to the 1700’s.  For this reason all BIEL products carry the approved trademark of the Irish Linen Guild.

All handmade in Ireland, Biel is dedicated to sustainable, ethical sourcing and manufacturing.  These garments are designed to last, striking in their elegant simplicity, functionality and quiet aesthetic.

Use code pressebielx20 for a 20% opening offer

Photographer: Rhys Framptonat A&R Creative
Stylist: Lorna McGee at A&R Creative
Hair & Make Up: Amy Conley
Model: Lynn Palm at the Hive
Hand processed: Callum Inskip
Retouching: Danny Walker
Casting: Paul Isaac